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You are only as good as the company you keep

At Fairway, we live and breathe that motto each and every day and it drives every aspect of our business. Our team is made up of dedicated individuals whose industry-leading expertise allows Fairway to serve our members at the highest level.

Our Management Team

  • Isaac Farbowitz
    Isaac Farbowitz Co-Founder and President

    Isaac brings more than 15 years of experience in marketing and management to his role at Fairway.
    As Co-Founder and President, Isaac is responsible for managing the day-to-day operations of Fairway, overall vendor, member
    and partner relations, and company marketing. His focus is on building win-win partnerships for Fairway’s members
    and vendors that lead to long-term mutually-beneficial business relationships.

    Prior to co-founding Fairway, Isaac spent 8 years as CEO of a healthcare rep group that served the long-term care market across the US. In that role, Isaac created and managed partnerships with seven vendor partners that resulted in $10 million/year in new business revenue for the company.

    Out of the office, Isaac is an avid golfer and never turns down a request for a meeting on the course. He lives in New Milford, NJ with his wife, 6 kids, and Snowball, the family dog.

    Isaac can be reached at 201-530-5500 ext. 101 or at isaac@fairwaygpo.com

    Click here to download Isaac’s v-card.


  • Adam Leffel
    Adam Leffel Co-Founder and CEO

    Adam brings more than 20 years of business management and operational experience to Fairway.
    As Co-Founder and CEO, Adam is responsible for day to day management of operations at Fairway,
    identifying new business opportunities as well as cultivating member and partner relationships.

    Prior to co-founding Fairway, Adam launched an events décor business that has grown by 20% year over year since its inception in 2002. Under Adam’s guidance they continue to produce hundreds of events each year and are the exclusively recommended vendor at multiple hotels and country clubs in the northeast.

    In his spare time, Adam is an avid hockey player and golfer and is always up for a challenge. He lives in Northern NJ with his wife and 3 children.

    Adam can be reached at 201-530-5500 ext. 102 or at adam@fairwaygpo.com

    Click here to download Adam’s v-card.


  • Greg Buse
    Greg Buse Director of Business Development

    As Director of Business Development, Greg is responsible for marketing Fairway’s cost-saving solution across all industries and managing all aspects of new business development including increasing Fairway’s membership.

    Greg is an industry veteran who has previously served as a senior procurement executive in real estate development, lodging, hospitality & resorts for companies including Great Wolf Resorts, Inc. In that role, he directed all purchasing functions for 12 resorts including new development, lodge renovations & ongoing operational needs for products & services.

    Prior to Great Wolf, Greg served as a VP of Purchasing & Corporate Services for General Growth Properties, Inc., and was responsible for purchasing & facilities functions for 175 regional shopping centers, corporate & regional offices.

    Greg can be reached at 201-530-5500 ext. 104 or at greg@fairwaygpo.com

    Click here to download Greg’s v-card.